Spreading the word
Even the best community events programme will not succeed if no-one knows about it.
At Clarity we find that as much effort has to go into promoting a project as into the project itself.
To reach audiences for countryside and heritage activities, we employ both ‘traditional’ and ‘new’ media to spread the word:
– Facebook, Twitter and other social media
– Direct e-mail
– Website events calendars
– On-line and printed ‘What’s On’ listings
– Blogs and vlogs
– Printed events programmes (‘what’s on’ leaflets)
– Promotional stands and banners
– Press coverage (newspapers, radio and TV)
– Launch events
There are no short-cuts – publicising activities takes time and you have to plan and think well ahead of your event. Usually a combination of promotional channels is needed to get good levels of engagement, but even with so much technology at our disposal we still recognise the value of reaching key individuals and groups and enlisting their help – never underestimate the power of word of mouth!
Find out more about:
How to promote community events